At Rose & Thorne, comfort comes first. Everything we make is designed to give you the most comfortable experience you’ve ever had. With many labels, comfortable bras aren’t stylish and those pretty little things that seem like a good idea at the time aren’t all that comfortable. Our bras are tested on real women. We don’t use mannequins and runway models. Our Five Iconic Shapes come from, and are designed for, the different shapes and needs of our customers: real women. Our Forgiving Fit™ technology also has its origins with our customers. We know that women’s bodies change and we also know that few women go for regular bra fittings. Forgiving Fit™ means that even if your cup or band is a size out, a Rose & Thorne bra will still look and feel great.